Summary: <p>Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for downloading your app.</p> <p><a href="https://www.linkedin.com/in/yanivgilad">Yaniv Gilad</a> is the co-founder and CEO of <a href="https://www.listory.com">Listory</a>, the world’s first content refinery. </p> <p><strong>Show Mentions:</strong></p> <p>- <a href="https://www.listory.com/en/our-manifesto">Listory Manifesto</a> </p> <p>- <a href="https://37signals.com/manifesto">Basecamp Manifesto</a> </p> <p>- <a href="https://www.amazon.com/Traction-audiobook/dp/B01705KMG4/ref=sr_1_4?dchild=1&keywords=traction&qid=1603919119&s=books&sr=1-4">Traction Book</a> </p> <p>- Fav app: <a href="https://dayoneapp.com/">Day One</a></p> <p><strong>SPONSORS</strong></p> <p><a href="https://www.socialpeta.com/?utm_source=AppMasters&utm_medium=podcast">SocialPeta</a> is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.</p> <p>Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="https://checkaso.io/?utm_source=appmasters&utm_medium=podcast">checkaso.io</a>.</p> <p>***************</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p>
