Summary: <p>The world is better when women succeed. Joanna Dai’s eight year finance career in New York and London instilled a sense of effortless style with cool attitude, but lacked the comfort and ease from her Californian upbringing. Yet, when it came to workwear shopping, she felt increasingly discouraged by a market where fabrics restricted movement, designs lacked function and versatility, and quality mismatched value. She had the vision of a brand where none of these factors were compromised – a brand of tailored performance wear where comfort empowers confidence.</p> <p>Listen in to the second episode of our <a href="http://swe.cornell.edu/wallofwonder.html"><em>Wall of Wonder </em></a>series as Abigail Macaluso '20 chats with Joanna about her journey - from being one of five women in an incredibly difficult major at Cornell, to landing a job at Bear Stearns right before the Great Recession, to eventually finding her footing in the fashion world by creating a brand committed to sustainability, empowering women, and promoting comfort and style. </p> <p><em>“I really believe that brands have that power, they have the platform. And through their platform and voice they can really impact change.”</em></p> <p>Read the <a href="https://cornell.box.com/s/72hms6vwx3fjs7udhtg7u3f8vhga9v3f">episode transcript</a>.</p> <p>Created and produced by Amanda Massa.<br> Music by Kia Albertson-Rogers '13, <a href="https://anchor.fm/freshfromthehill/episodes/koa3@cornell.edu" rel="ugc noopener noreferrer" target="_blank">koa3@cornell.edu</a>.<br> Artwork by Chris Kelly.</p> <p>*The views expressed by Fresh from the Hill hosts and guests do not necessarily reflect the opinions or policies of Cornell University.</p>
