Summary: Welcome back to another episode of Foot Traffic! Today I'm interviewing someone on my team, Nicki Krawczyk, who is my copywriter. Nicki helps me with a lot of the text you've probably read on our emails or website and writes sales funnels that give us higher conversions! We're talking about why copy writing is so important, the difference between a copywriter and a content writer and the little tweaks you could be doing to see higher email open rates and higher conversions.
