Summary: You are a Media Company is a marketing strategy that is focused on 3 things, your target market, understanding of your resources and your goals. Gresham Harkless joins me to explore. With more and more options to choose from businesses and organizations are bombarded with the latest and greatest shiny object (e.g. marketing platform or silver bullet). The secret is not that you should focus on every platform but follow this process to accomplish your goals. Gresham “Gresh” W. Harkless Jr. is the founder of CBNation.co and the founder and digital marketing specialist behind Blue 16 Media. Blue 16 Media is a digital marketing company providing digital marketing services to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company. CBNation.co is a B2B brand focusing on increasing the business success rate by proving blog, podcast and video content. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
