Summary: Did you know that multinational companies are looking to buy goods and services from woman, minority, LGBT, veteran and disability-owned businesses? Some business owners don’t realize these opportunities are out there; others get certified but don’t take advantage of the opportunities. This episode gives business owners practical tools for identifying opportunities for their diverse businesses and making the most of them to win new business. Liz Whitehead is the CEO of 12PointFive, a business development consultancy that specializes in guiding diverse businesses to leverage their certification and benefit from corporate supplier diversity initiatives. Her clients include Fortune 500 companies as well as certified business enterprises who are invested in making the most of their certification. Explore the diversity mastermind groups. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
