Summary: <br> "When you don't change when the time is ripe, change will change you" - Bernard Kelvin Clive<br> <br> <br> <br> When things Suddenly Change – SHIFT<br> <br> <br> <br> * Adapt to new trends but don’t follow the Masses* Change strategy and test it speedily* Amplify that which works and keep tweaking* Stay relevant<br> <br> <br> <br> Don't let your brand die!<br>
