#96-Building a nonprofit brand that sparks OBSESSION with Emily Heyward
Summary: <p>Hey. So, my pal, Emily wrote a book called <a href="https://smile.amazon.com/Obsessed-Building-Brand-People-Love/dp/0593084314/ref=sr_1_2?crid=1W0XZ3WAUO0S5&dchild=1&keywords=obsessed+emily+heyward&qid=1595969146&sprefix=obsessed+emi%2Caps%2C215&sr=8-2">Obsessed</a>. She also happens to be the branding genius behind household brands like Casper, Boxed, and Allbirds. So, yeah, she knows a thing or two about branding. Listen in to this episode where Emily drops huge value bombs like:</p> <p>1) How to simplify and streamline your message (literally, NOBODY needs to know about the mind-numbing details of your mission)</p> <p>2) Why a five-minute elevator pitch is actually a massive failure</p> <p>3) How to use qualitative research to WIN</p> <p>4) How the fear of death will help you to clarify your message</p> <p>5) How good branding is about the emotional experience of your end user and what Danny Meyer knows better than anybody.</p> <p>Listen and learn! To learn more about Emily, check her out here: <a href="https://redantler.com/">https://redantler.com/</a></p> <p>To buy Obsessed, click here: <a href="https://amzn.to/3f7Bure">https://amzn.to/3f7Bure</a></p> <p><br></p> --- Support this podcast: <a href="https://anchor.fm/nonprofitlowdown/support" rel="payment">https://anchor.fm/nonprofitlowdown/support</a>
