How a 100-Year-Old Company Transformed With a Digital Strategy




Ecommerce Disruptors show

Summary: Rod Morton, Director of Digital Marketing at Sparks chats with Noel Lopez about going from leading creative teams at huge agencies, to starting his own business, to leading the digital marketing department at an experiential marketing agency, to even developing his own mobile app. Whether you’re new to digital marketing or have been in the game for years, you’ll enjoy this episode. As someone who’s experienced in every facet of the industry, Rod says he’s still got a lot to learn about digital marketing. Take a listen if you are interested in learning more about implementing search engine optimization into your business’s digital strategy or interested in learning more about the niche experience marketing industry. Be sure to subscribe for more lessons from experts in the digital marketing agency. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com