Summary: Robert Brown, Director of Digital Marketing at Jagermeister sits down with us to give us his insights on marketing for the spirits industry. After leaving the agency life, Robert went on to head ecommerce strategy at Pernod Ricard which led him to his current role at Jagermeister. While this episode gives us insight into digital marketing for the spirits industry, Robert provides great tips for marketing in your own niche industry, explains how essential measuring KPIs are for any campaign, and shares with us about the challenges he’s seen brands face when trying to capture the right data. Enjoy the first of many Ecommerce Disruptors podcasts, and be sure to subscribe for more! The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com
