#175 - Chala Dincoy, CEO & Founder of The Repositioning Expert

Summary: In this fun, engaging episode I sit down with Chala as she helps me better format my own elevator pitch, why it is critical in networking connectivity, how you can improve yours, why 86% of buyers can't tell the difference between vendors, small business vs the pandemic, and much more!<br><br><br>Chala Dincoy is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategistwho helps professional service companies change their messaging to attract more decision makers. In her former life,Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for20 years. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at International conferences. Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and to get through to the corporate decision makers faster and in a more relevant way. This, in turn ensures a consistent and sustainable lead pipeline as well as a marketing plan that enables accelerated growth.<br><br>Chala’s true passions are her personal choice for the most adorable kid in the world, her son Logan, and Scuba diving. Bootcamp workouts and her Kindle addiction also keep her busy.<br><br>CONNECT WITH CHALA AND HER TEAM!!!