Episode 17: Attracting The Right Customers With Your Podcast

Summary: If you’ve ever felt like “gosh I hate working with this client,” you’re not alone. It’s not uncommon to attract customers or client that are totally the wrong fit for you and your business, especially when you’re just getting started! So what can you do to start attracting the right customers, even before the sales call? Give them a taste of what it’s like to work with you. Full Notes at https://theultimatecreative.com/episode-17-attracting-the-right-customers-with-your-podcast First, Start A Podcast! Obviously my favourite method to attract the right customers is through podcasting, because it gives potential clients an opportunity to engage with me before they click “book a discovery call.” They can decide for themselves if they like me, or if they don’t, just by listening to one episode. Heck, even a few minutes of an episode! NOW. Let’s get into the real reason you’re here! These are the steps I have taken to start attracting the right customers through my podcast: Step 1: Think back to your why. Give yourself some time to reflect on your goals and understand the motivations behind why you do what you do. Step 2: Do an audience avatar exercise. If you’ve never done one of these, you can find lots of templates with a quick Google search, or you can do the exercise I’ve created in my free mini-course “How To Start A Podcast” Step 3: Be yourself. Give your listeners an opportunity to get to know the real you. Not the fake you with the weird voice you put on every time you go into “customer service” mode. WE ALL HAVE THAT WEIRD VOICE! Just be your normal self! If you’re being fake, you’ll attract the people that like fake you. And if you are not fake you, then you’re not going to like the leads that are coming your way. Right? Right. Step 4: Create An Experience. The experience is so important - think back to your audience avatar and really dig into what motivates them to set the tone for your podcast. Step 5: Close the lead. What does your audience NEED? But actually? Make sure you subscribe to The Ultimate Creative Podcast wherever you get your podcasts, and if you like the show and want to share a little love, please rate and review! Not only does it help other people JUST LIKE YOU find the show, it also makes me feel like a million bucks! Interested in starting a podcast? Take my free mini-course “How To Start A Podcast!” It’s totally free, and your next step to attracting the right customers with your podcasts! https://theultimatecreative.com/startapodcast Links Mentioned In This Episode: Episode 10: Being Yourself On Your Podcast - https://theultimatecreative.com/episode-10-being-yourself-on-your-podcast/ How To Start A Podcast Mini Course: https://theultimatecreative.com/startapodcast The Mel Robbins Show - https://www.podbean.com/podcast-detail/xs4iw-a0b6c/The-Mel-Robbins-Show-Podcast Episode 16: Being Yourself Consistently (On Video!) With Nia Lee - https://theultimatecreative.com/episode-16-being-yourself-consistently-on-video-with-nia-lee/