Helping Clients Feel Less Isolated




Top Secrets of Marketing & Sales show

Summary: Social distancing has caused many people to feel isolated. This likely applies as much to you as it does to your clients. Helping clients is key. So what can we do to allow our prospects and clients to feel less alone and create more of a connection?<br> <br> <br> <br> David:                  Hi, and welcome to the podcast. Today, cohost Chris Templeton and I will be talking about helping your clients to feel less isolated and creating solid connections. Welcome Chris.<br> <br> Chris:                     Hi David. You know, the ability to create connections, especially now, is so important. We've discussed how to use technology in previous podcasts, but there's a psychological component to this. So what are some of the things we can do to help our clients and ourselves, David?<br> <br> David:                   Well, that's a great question. And we had touched a lot on fear in the previous podcast and how do you overcome feelings of fear? And I think it's possible a lot of this also applies to feelings of isolation and feeling like we're all in it by ourselves, we're in it alone. And the fact of the matter is that we're really not. And so a lot of it starts with, I believe, recognizing that fact. That essentially if everybody's in the same boat, then we're about as far from alone as we could possibly be. Everybody's pretty much in the same situation. Now, if you're where you are in California and I'm where I am in Pennsylvania, if you and I are not connecting, then sure, we're going to feel a lot more isolated than we will feel if we're having a conversation like this one, where it's as if we're together and we're able to have a conversation and we are able to feel more connected because we're be able to have those conversations.<br> <br> David:                   So I think a lot of it starts with that, recognizing that we are far from alone. We're all in this together. And I think adapting that mindset is really important for everyone right now to recognize, yeah, we may not always agree with everyone else, but we are certainly all in this together and the clearer we can get about that, and the more we can understand that the common goals remain the same: to have better lives, to be able to continue to move our lives and our businesses forward. And then, you know, how can we help ourselves to do it and how can we help those around us to do it? If we recognize that everybody's in the same boat, then maybe we can all start paddling the same direction and feel less isolated about it.<br> <br> Chris:                     And I think the thing that you said that really resonates with me, and I, I think it's easier to walk right by is this is about as much for ourselves as it is for clients or for prospects. If we're trying to build relationships with our clients and prospects right now doing that is as good for you as it is for anybody else. You know what I mean?<br> <br> David:                   Yeah, no question. And it's like what we talked about before, you have to be able to do some of this stuff for yourself before you're going to be able to get good at helping other people. It's like what they talk about when you're about to take off in a plane, you gotta put your mask on before you try to help someone else. And it's the same exact advice here, you know, how can we allow ourselves to feel less isolated and more connected? And the way that we do that is essentially going to be by establishing connections. Just saying things like, who do I want to be connected with right now? Who would I like to be able to interact with right now? And then just reaching out and making it happen. And this applies as much or perhaps even more and our social lives as it does in business. But I think the two are very much related.<br> <br> Chris:                     Absolutely. And you know, we talked off air about having Zoom meetings with our friends that I've, I've had,