RG 211 - The Importance of Personal Branding: How to Become a Unicorn in Your Market w/ Erik Cabral

Summary: How do you stand out from the noise in today's social media landscape in order to attract investors, leads, partnerships, employees, and ultimately grow your business? It's tough, right? Well, this week on the podcast I am chatting with Erik Cabral, CEO of OnAir Brands, about the importance of personal branding and becoming a "unicorn" in your sphere of influence. He explains that it isn't about becoming the next Tony Robbins, or Tim Ferris; It's about being known in your direct sphere of influence and being top of mind in your industry. It's easier said than done, right? We cover topics like, - The imposter monster: Getting over the limiting beliefs that people will judge you if you put yourself "out there". - How creating a personal brand will help recession proof your business. - Leading with education rather than asking for something from your audience is paramount when starting to develop a personal brand. - And much, much more! So what are you waiting for? Learn how to become a unicorn today in your industry. Be Bold, Be Brave and Go Give Life a Crack!