Summary: When you hear a story, does it engage your brain? Listen as Andy and his guest Bill Baker discuss how to use storytelling in your communication to persuade, influence, and inspire people and the importance of making sure that your team, creative partners, and clients are clear on the story of your brand and mission. Behind every leader, brand, strategy, or idea, there's a story, and Bill makes these stories real. Listen, as Bill shares his definition of storytelling, how to use it to bring your company's i