7 Kinds of Podcast Images for Marketing and Branding




The Audacity to Podcast show

Summary: <br> Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images. <br> <br> <br> <br> How images help your podcast<br> <br> <br> <br> Establishing and reinforcing visual branding<br> <br> <br> <br> Are Disney's movies Frozen and Frozen II related to Pixar's movie Onward?<br> <br> <br> <br> Many of the 5by5 podcast network's cover art shares the same style, making the relationship obvious. <br> <br> <br> <br> <br> <br> <br> <br> Marketing your episodes<br> <br> <br> <br> Artwork makes your podcast look a lot better when shared in social networks like Facebook, Twitter, or LinkedIn.<br> <br> <br> <br> Having images, especially for each episode, can help enable you to promote your podcast in visual-only platforms, like Pinterest and Instagram.<br> <br> <br> <br> Engaging your audience<br> <br> <br> <br> <a href="https://noagendaartgenerator.com/">Look at No Agenda‘s art generator</a>.<br> <br> <br> <br> Communicating without words<br> <br> <br> <br> “A picture is worth 1,000 words.”<br> <br> <br> <br> 1. Square image for podcast apps and Instagram<br> <br> <br> <br> <br> <br> <br> <br> 2. Crop-friendly wide image for video and social<br> <br> <br> <br> <br> <br> <br> <br> * 16:9 for video* 1,200 × 628 for Facebook and Twitter<br> <br> <br> <br> 3. Crop-friendly tall image for Pinterest<br> <br> <br> <br> <br> <br> <br> <br> * 2:3 for Pinterest* 9:16 for video stories<br> <br> <br> <br> 4. Thumbnail image for your website<br> <br> <br> <br> <br> <br> <br> <br> I suggest you design for a square crop but with margin for different ratios.<br> <br> <br> <br> Here's what square episode images look like on The Audacity to Podcast's homepage.<br> <br> <br> <br> 5. Background image for creativity<br> <br> <br> <br> <br> <br> <br> <br> What I love being able to use background images in <a href="https://theaudacitytopodcast.com/secondlinethemes" title="Secondline Themes — resource page" class="pretty-link-keyword" target="_blank">SecondLine Themes</a> as my WordPress theme! You can easily add a color overlay, style effects, and even blur your images.<br> <br> <br> <br> Ensure it doesn't conflict with text over it.<br> <br> <br> <br> How this episode's background image looks, thanks to Tusant from <a href="https://theaudacitytopodcast.com/secondlinethemes" title="Secondline Themes — resource page" class="pretty-link-keyword" target="_blank">SecondLine Themes</a>.<br> <br> <br> <br> 6. “Open” image for audiograms<br> <br> <br> <br> <br> <br> <br> <br> <a href="https://theaudacitytopodcast.com/headliner" title="Headliner - Promote your podcast, radio show or blog with video" class="pretty-link-keyword" target="_blank">Headliner</a> and <a href="https://theaudacitytopodcast.com/wavve" title="Wavve" class="pretty-link-keyword" target="_blank">Wavve</a> are great tools for making audiograms.<br> <br> <br> <br> 7. Show images for profile branding<br> <br> <br> <br> <a href="https://sproutsocial.com/insights/social-media-image-sizes-guide/">Visit Sprout Social's guide to social-media image sizes</a>.<br> <br> <br> <br> How to make these images<br> <br> <br> <br> Hire a professional<br> <br> <br> <br> * Mark Des Cotes from <a href="https://www.podcastbranding.co/">Podcast Branding</a>* <a href="https://theaudacitytopodcast.com/designcrowd" title="Post a Design Project | DesignCrowd" class="pretty-link-keyword" target="_blank">DesignCrowd</a>* <a href="https://theaudacitytopodcast.com/99designs" title="Logo Design,"></a>