CLR3: Scott Belsky and riCardo Crespo




Creative Leader Roundtable show

Summary: The third episode of Creative Leader Roundtable features part two of our conversation with <a href="http://www.scottbelsky.com/">Scott Belsky</a> (CEO of <a href="http://www.behance.com/">Behance</a> and author of <a href="http://www.makingideashappen.com/">Making Ideas Happen</a>) and riCardo Crespo (SVP &amp; Global Creative Lead at 20th Century Fox). We discuss the role of generosity in the creative process and some mechanisms for leveraging it to generate brilliant ideas.<br> <br> About the panel:<br> <br> <br> <br> Scott Belsky is the CEO of <a href="http://www.behance.com/">Behance</a>, a company dedicated to organizing the world of creative work. Through their <a href="http://www.behance.net/">Behance Network</a>, which gives creatives a platform to share their work, as well as their <a href="http://www.actionmethod.com/">Action Method</a> tools, they are equipping creative pros to thrive in the creative economy. Additionally, the Behance think tank (<a href="http://www.the99percent.com/">the 99 percent</a>) offers frequent tips and advice on making ideas happen. Scott is also the author of the fantastic book <a href="http://www.makingideashappen.com/">Making Ideas Happen</a>, a Wall Street Journal bestseller.<br> <br>  <br> <br> <a rel="attachment wp-att-3597" href="http://www.accidentalcreative.com/podcasts/clr/clr2-scott-belsky-ricardo-crespo/attachment/rcrespo"></a>riCardo Crespo is an ambassador of Twentieth Century Fox Film Corporation, and serves as SVP, Global Creative. riCardo is best known in the creative+branding industries as a prominent creative ronin; and driven by the simple ethos of intelligently provoking and delivering against a brand’s promise. Prior to joining 20th Century Fox, he held several leadership positions including executive creative posts at Mattel Inc. and notable advertising icons such as McCANN ERICKSON, Saatchi &amp; Saatchi and Bozell Worldwide.<br> <br>