Summary: Product managers are the messengers to the market for their companies. In this episode of the Product Management Pulse podcast Michael talks with the strategic product manager himself, Steve Johnson. Through his years of experience as a software developer, SE, sales rep and then product manager, Steve has gained a deep understanding of technology products, from idea to release to success. Steve shares his experience in his typically humorous and instructive manner. Steve and Michael discuss important principles of product management such as being more systematic, creating standardized demos and sales kits, and making decisions based on market facts. Steve shares his passion for the importance of win/loss analysis and discusses its strategic importance. Steve and Michael also discuss important trends for product managers in the next three to five years, and they throw in a few tips for executives. You can read about Steve’s latest ideas on his blog and download his eBook The Strategic Role of Product Management from his web site.
