Summary: Naming a Small Business, Product or Service with Brad Flowers. Brad is a naming expert and author, and he shares his tips and methodology for naming (starting at 15:32). He also shares the story of his unique journey from his degree in Literature, to managing a bike shop, and launching his own marketing agency. He is the author of “The Naming Book”. Henry Lopez is the host of this episode of The How of Business show (TheHowOfBusiness.com)
