Efosa Ojomo: See the World Through New Lenses

OutsideVoices with Mark Bidwell show

Summary: So reads the title of a chapter in the book by Professor Clay Christensen, Efosa Ojomo and Karen Dillon, The Prosperity Paradox. The concept of looking at markets from different perspectives is at the heart of this optimistic yet practical book, in which the authors apply robust management theories to help leaders uncover and capture opportunities in developing markets.