Summary: Rejection in sales comes with the territory. When you're trying to sell something, people will often say no. They'll tell you they don't need it, don't want it, can't use it. And by the way, "why are you bothering me about this?" While rejection in sales is a given, we don't have to take it personally.<br> <br> <br> <br> Hi, and welcome to the podcast today, cohost Chris Templeton and I will be talking about rejection -- why it's inevitable in sales, but why we also don't need to take it personally. Welcome Chris.<br> <br> Chris: Hi David. You know, in sales we've all been rejected at some point. Unless we're brand new, then rejection just hasn't happened yet. But rejection hurts, you know, it feels so personal.<br> <br> <br> <br> <br> Need Help with This?<br> <br> <br> <a href="https://www.topsecrets.com/call/" class="button-style-2 button-style-2-green">Schedule a Call</a><br> <br> So how do you recommend that we don't take it personally?<br> David: It can be hard because very often we do. And you'd mentioned new sales people, those who haven't been rejected yet. The first time it happens, it's like what? What do you mean? No? It's hard to understand. And it is easy to take personally.<br> <br> But if the prospect really doesn't need what it is that we have to offer, then there's nothing personal about that. It's simply a matter of we're saying, Hey, we have this thing. I have this thing. I think this could really help you. They look at it, they say, no, I don't think it can help me. There's nothing personal in that. It's essentially at that point, transactional. You're looking at something that you think has tremendous value. They're looking at it. They don't see the value yet.<br> <br> Now, in a sales conversation, sometimes you can flip that around and they'll begin to see the value and they may end up thinking, "okay, yeah, I do want to do this," and that's really where a lot of sales comes in. Sales, in quotes, the thing that we define as sales, which is helping people to see the advantages and see the benefits and want to take action on it.<br> <br> But ultimately, whether they decide to do it or whether they decide not to do it, it's not personal. It's not about you're a bad person because they didn't want to buy it or they didn't see the value. It's merely a matter of not having a great fit.<br> Some prospects make it personal<br> Chris: But David, some prospects make it personal. They can be rude. They can be apathetic, obnoxious, insulting. How is that... I mean, I'm getting a little bummed out just thinking about it. How is that not personal?<br> <br> David: Yeah, you can really get worked up with this stuff. Well, it's true and there are people who are like that. If somebody is rude or what'd you say? Obnoxious? Apathetic? If they're insulting you, yeah, that's a totally different thing. But really that's about them, right? If they're coming to you with an attitude like that or if you're going to them, and this has happened so many times, throughout my sales career, where you meet somebody, you think there should be a good fit, you start talking to them and then they just come back at you with this horrible personality or this horrible set of character traits and in the beginning you're like, "Oh my gosh, it's just something I did wrong. Did I say something incorrectly? Am I messing this up?" And ultimately after you've been doing this for a while, you realize that no, it's really about them.<br> Rude, obnoxious and insulting should be instant disqualifiers<br> David: People who are that obnoxious and so rude, belligerent and all that sort of thing. That is a personality trait in them. That's something that is endemic to them. It doesn't reflect on you at all. And the way that they feel about us, their approach, if they can't stand me or whatever, that's their issue. That's not my issue.
