![Cru Wine Podcast | Stories From The People Behind Wine show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/070/148/small/cru-podcast-stories-from-the-people-behind-wine.png)
Summary: Winc is a unique winery in that they make over 100 individual SKUs of wine from around the country at a range of price points. On top of that, their direct-to-consumer first model and mass utilization of Digital marketing mixed with a heavy dose of customer feedback has enabled them to continue to craft wines that their audience is looking for.