Goal Setting vs. Goal Achievement




Top Secrets of Marketing & Sales show

Summary: Some people have trouble achieving because they've never really outlined their goals and when you fail to define what you want, it's nearly impossible to get it. But maybe you have outlined your goals, you know exactly what you want, you've written it down like a good goal setter and you review it regularly. If you're still not achieving, then it's likely you've fallen into the gap between goal setting and goal achievement.<br> <br> <br> <br> David:                   Hi and welcome to the podcast. Today, co-host Chris Templeton and I will discuss how to make the pivot from goal setting to goal achievement. Welcome Chris!<br> <br> Chris:                     Hi David. You seem to be approaching this topic as if it's a given, but some people, I'm sure there's a lot of them get through life without setting any formal goals. What makes you think this is important?<br> <br> David:                   Well, that's a valid question. Not everyone does set goals, but I would venture to say that if you're a business owner or a sales person, the type of person likely to listen to this podcast, then you're probably setting some goals. And some people, even if they don't realize they're setting goals are actually setting goals, so you might not formally say, “I am setting a goal to accomplish this by this date”, but you may think, "Hmm, I'd really love to have a car like that, or I'd really love to earn X amount of dollars per year, or I'd really love to have a house like that, or I'd really love to be able to pay my bills." Things like that where essentially they may just form a thought or an idea, but they actually are goals. It's things that we want and what is a goal other than something we want?<br> <br> Chris:                     It seems like what you're talking about is traditional goal setting. It's the Field of Dreams approach. Boy, that'd be nice to have and then maybe that'll come as a result of that thought. It works out in the movies, but how do you see that playing out in real life?<br> <br> David:                   Yeah, it does work in the movies. In real life, I think it's rarely a good idea - I mean, if it's something that you really want.  There are aspects of life that we can just allow to unfold, things are going to happen and we're going to take advantage of them or we're not going to take advantage of them. Whatever's going to happen is going to happen. A lot of life is simply living it and seeing what happens and making decisions in the moment, and I'm not saying that all of life is going to be about setting and achieving goals, but when we think in terms of the things that we really want in the six areas that we had talked about in our podcast; I don't know, months ago, mental and physical and spiritual and social and financial and family. If we want to make things happen in those areas, then it really does boil down to deciding - what do we want to have happen and then what are we going to do to make it happen? When you think in terms of that field of dreams approach, you know "if you build it, they will come," it really is sort of wishful thinking. And so if you want those types of things to happen, you're far better off making them happen instead of just waiting for things to happen. And I would point out that the guy in the movie, he actually built that ball field, so he did do something to make it happen. It wasn't like he just waited for the universe to take care of it for him.<br> <br> Chris:                     There a whole lot of effort there wasn't there?  Whether it was convincing the poet Laureate to go with him. Ah, such a great movie! But a lot of what we're seeing in the last, I don't know, five or 10 years, is things like The Secret and Law of Attraction. Is that approach realistic when it comes to goal achievement?<br> <br> David:                   Well, that's a good question. I mean, some people love The Secret and if you're not familiar with what...