Summary: In her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Robbie Kellman Baxter details how any business – big or small – can create and attract membership clients and keep them for a lifetime. Especially as people hunker down in response to COVID-19, Baxter, founder of the consulting firm, Peninsula Strategies, tells host and award-winning reporter Dean Rotbart that subscription-based business models are proving invaluable.
