Summary: Kimberley shares some wisdom from recessions past and encourages members to avoid chasing cash and focus on profitability. Yes, even now. In this episode we learn: - why chasing income, rather than profits, is a big mistake - avoid doing anything that delays the discomfort of making the tough decisions - borrowing money can postpone the inevitable and keep you stuck in the past - negotiating fees is never a good idea, but offering a different (and well priced service) might be a good idea It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
