CC048: Mike Duda of Bullish // the strategic creative and capital partner behind brands like Casper, Birchbox, Peloton, and more

Summary: Interview starts: 6:20 Debrief starts: 1:02:12 Mike Duda is a Managing Partner at Bullish. Bullish is a marketing operating partner focused on the growth business and has helped develop companies like Birchbox, Peloton, Casper, and Harry's. Through both investment and creative services, Bullish helps early-stage companies progress in their market. Mike has extensive experience in marketing and advertising, having served in numerous director positions at Deutsch. Our conversation today dives heavily into marketing and advertising strategies as well as some of the methods Bullish uses to currently help their partners. We discuss: - Ad: Finding experienced employees for your new business with Integrity Power Search (4:43) - NYC subway ads (6:26) - Advertising too early in DTC (10:40) - NPS in marketing and staying relevant (15:49) - Identifying new and innovative products (20:49) - When to start marketing and advertising (23:48) - Peloton's recent advertisement (25:36) - Next frontier in advertising (26:41) - Ineffective advertising (28:00) - Creating personas for brands (30:17) - Building and recruiting for consumer brands between the coasts (40:49) - Value vs. utility of a brand (51:42) - Survival of older vs. newer brands (57:07) Learn more about Bullish: http://bullish.co/ Follow Mike on Twitter: https://twitter.com/MikeDuda Follow upside on Twitter: https://twitter.com/upsidefm Advertise with an upside classified: https://upside.fm/classifieds -- This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies. Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity