Summary: Bob Burg joins Jeff to give a voice of calm. Sales is about helping your customer, it’s about offering a solution to a problem but panic is irrational and the decisions that get made are not always in your customer’s best interest. You can be the voice of reason, the voice of calm. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.
