Talk About Chasing Windmills: This Journalist Launched His Own Business Newspaper 20 Years Ago

Summary: Henry Dubroff’s Pacific Coast Business Times defied the long odds, and today, with the largest full-time team devoted to business and financial news on the central coast, serves readers in Santa Barbara, Ventura, and San Luis Obispo counties. The secret of his survival, and that of all successful entrepreneurs, Dubroff tells host and award-winning journalist Dean Rotbart, is to know the community of customers who you serve and become an integral part of it.