Summary: Safi Bahcall is a second-generation physicist and entrepreneur, whose first book, Loonshots, has been described as a cross between Freakonomics and the da Vinci Code. At the heart of the book is a philosophy which is foundational for everything we do at OutsideLens: that you can learn a great deal by applying the tools and techniques from one world, in this case the world of physics and to a lesser extent psychology, to the world of innovation in business.
