Summary: People love a look behind the scenes. I don’t know of any business that can’t benefit from showing the process, a first look, or even looks at what’s being created along the way. Now, beyond people loving to be voyeurs into the process and seeing what’s really going on...why are these so powerful? Simple - they take people on a journey with you. You invite people to be part of the creation of what you are making for them. You allow them to be co-creators!
