Summary: Are you still unclear about what that one thing is that will set you apart? Look, I totally get it. It can be confusing and frustrating when you aren't quite sure what it is that you want to be known for in your space. While it is beneficial to niche down in an industry, it's also important to choose an area that lights you up and brings you joy because that undoubtedly will have an impact on your content, your customers and you.
