Episode 70: Permission Granted: The Why and How of Promoting Your Teacher Side Hustle

Summary: <p>When it comes to your #teachersidehustle, there are so many parts that come naturally; necessity sparks innovation which inspires great ideas and produces even better products. But when it comes to talking about those products, sometimes nothing could feel less natural. "Self-promotion" is one of the most challenging and critically important aspects of marketing that #teachersidehustle. In this episode you'll hear: </p> <p><strong>The Why of Promoting Yourself Online</strong></p> <ul> <li>Building your resume for what’s next for you/crossing those other items off your bucket list</li> <li>Extra $ to help keep you in the classroom—and in the lifestyle to which you’d like to lead</li> <li>Help your fellow teachers—they need you, they just might not know it yet (or they know that they need you—they just don’t know you)</li> </ul> <p><strong>Why Promoting Yourself is Easier Said Than Done</strong></p> <p>Addressing those common objections</p> <ul> <li>Who am I to offer/promote this?</li> <li>I don’t think it’s ready yet—what if people don’t like it</li> <li>I don’t want to feel "salesy"</li> <li>I don’t want to feel braggy</li> </ul> <p><strong>Where to promote yourself</strong></p> <ul> <li>Pinterest (lives forever AND feels low risk). Step it up and join a Tribe</li> <li>TpT—have you maximized what is there?</li> <li>To your email list—do they even know you have a product?</li> <li>Podcasts</li> <li>Social media!</li> </ul> <p><strong>How to promote yourself like a pro</strong></p> <ul> <li>Practice your elevator pitch so you can generally explain what you offer to anyone if it happened to come up</li> <li>Work on your confidence—you GOT this (and while you are at it, stop playing the comparison game)</li> <li>Look at all your posts as an opportunity to plug -Stop making once in the blue moon product posts -Tell your story, connect it back to your product -Get guidance—EDverything Social (bonus: it will feel like your being given that permission when you follow the prompts AND by using the curated stock photos, your product will look legit!)</li> <li>When you feel too scared, go back to step 1 and remember why you are doing this in the first place!</li> </ul>