Speed of Implementation Determines Success




Top Secrets of Marketing & Sales show

Summary: Each year I go to industry trade shows, and whether in-person or virtual, I find some people who have achieved extraordinary results since our last meeting, while others seem stuck and haven't moved at all. In nearly every case, I can trace the results back to one thing -- speed of implementation. Those who take quick action on new ideas succeed, while those who don't, languish.<br> <br> <br> <br> David:                   Hi and welcome to the podcast. Today, co-host Chris Templeton and I will be talking about how your speed of implementation accelerates your results. Welcome, Chris!<br> <br> Chris:                     Hi David! We all have ideas, don't we? Sometimes we take action on them and sometimes we don't, but speed of implementation is not just about taking action on our ideas.  It's about doing it quickly so we can get the results sooner, right?<br> <br> <br> <br> <br> Need Help with This?<br> <br> <br> <a href="https://www.topsecrets.com/call/" class="button-style-2 button-style-2-green">Schedule a Call</a><br> <br> <br> <br> <br> The Idea-Action-Result Cycle<br> <br> <br> <br> <br> <br> <br> David:                   Yeah, exactly. We get an idea, we take action on it (or we don't take action on it) and we get a result. We get a result if we DO take action, we get a result if we don't take action. If you were to graph this, you could sort of do it as a cycle. It's a sort of a circle or an oval.<br> The idea comes first.<br> So the idea happens, say that's a light bulb, right? So we get this brilliant idea, we're exposed to a brilliant idea or just comes in the middle of the night, whatever it is. That's the idea.<br> <br> The next thing that needs to happen is we need to take action on that idea. So that's second, right? Once we take action or we don't take action, then the third thing that happens is we get a result. After that maybe we'll get another idea and the cycle will repeat. So while we can't always control the amount of time that it takes between the time we take action and the time we get a result; like if we do a sales pitch, we can't always control when we're actually going to get the sale. That's the action vs. the result.  We can often control the time between the idea that we get and the time that we take action on that idea. So that particular area in that cycle is where we need to focus our attention because it directly impacts the cycle time.<br> The sooner we take action on an idea, the sooner we can find out what the result of that action is.<br> Chris:                     I think it's a very salient point that regardless of whether you take action or not, there's a result and it's measurable, isn't it?<br> <br> David:                   Completely measurable. Yep.<br> <br> Chris:                     What do you think seems to keep people from implementing ideas the way they should?<br> <br> David:                   Well, a lot of it goes back to fear, which is something we talked about in a previous podcast.<br> People are just scared of stuff and it paralyzes them into inaction.<br> They just don't take action on it. They get an idea, I think it's a good idea, but I'm afraid to move forward on it. It could be that, it could be a matter of priorities. I want to do it, I know I need to do it, but I have these ten other things that are pressing right now. They might not be as important, but they seem like they need to get done, so it could be a matter of priorities. It could also just be a matter of business as usual. I'm used to doing things in a certain way and it's like, I like this idea, but I don't really know if I want to do it. I don't know if I have the time. I don't know if it's going to get me the results, so all of those things could potentially play into it.<br> <br> Chris:                     But if we're focused on speed,