Summary: In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services you offer. Today, we'll give you an overview of the 3 pillars so you can determine how well you're implementing them in your own business.<br> <br> <br> <br> David: Hi and welcome to the podcast today co-host Chris Templeton and I will be discussing the Three Pillars to Creating Top of Mind Awareness. Welcome Chris.<br> <br> Chris: Hi David. You know in previous episodes we've talked about the importance of top of mind awareness and today we're going to talk about three major steps that'll help achieve it. So what are the three pillars?<br> <br> David: Okay, well, when we look at three pillars of creating top of mind awareness, it starts with positive, memorable, first contact. What's going to be that first impression they get of us? From there it moves to lightning fast follow-up, having interactions with people that actually move, that allows you to create a little bit of momentum and be able to accelerate things; and then the third pillar is intelligent repetition of contact. Something we've certainly talked about before, but it is critical when you're looking to create that level of top of mind awareness.<br> <br> Chris: Let's start with memorable first contact. What percentage of businesses do you think do this effectively?<br> <br> <br> <br> <br> Need Help with This?<br> <br> <br> <a href="https://www.topsecrets.com/call/" class="button-style-2 button-style-2-green">Schedule a Call</a><br> <br> <br> David: Not a large percentage, at least in my experience. I think it's something that is often overlooked. People don't normally think about it. A lot of people don't even think of it in those terms. Many people think in terms of cold calling or prospecting or whatever. The reason that I use the term first contact is because I really like to make the point that whatever it is that you're doing first in your interaction with a new prospect is really going to set the tone and so when you're thinking about it in terms of what is the first contact going to be, you can be a little more fussy about it. You can really think through, okay, what would be the ideal scenario of a meeting with someone? Let's say you realized you're somehow going to end up meeting Bill Gates or somebody who has a lot of money and perhaps, an ability to spend money with you. You would want that interaction to be good. And the reality of the situation is that if you're smart, you want that kind of thing to happen with every prospect you meet; so that they're impressed enough to want to do business with you, regardless of whether or not you end up wanting to do business with them. You realize they're under-qualified, it's better if you get to say no than if they're saying no to you.<br> <br> Chris: Boy no kidding. And one of the things that I think that's important to talk about in regards to this positive, memorable first contact, is I don't think that a lot of businesses really think this through. Like, what can I say? What can I do that's gonna make that memorable? And so, talk a little bit about what it is in your mind that businesses can do to be more memorable, especially on that first contact; which matters so much, doesn't it?<br> <br> David: It does. And when I say positive and memorable and one of the analogies used in the past, a note wrapped around a rock thrown through a window is first contact, but it's not positive and it is memorable. So you want to make sure that you're accomplishing both. It needs to be positive and it needs to be memorable. And so when we decide what that's going to be, you initially think of something like a cold call and just the words by itself almost ...
