160: Building a High-Performing and Health-Driven Culture | with John Burke, CEO of Trek Bikes
Summary: Trek Bikes grew out of one man’s belief that he could build a different kind of company. In a barn in southern Wisconsin, Dick Burke instilled the simple principles that continue to guide the company as it has grown into a worldwide brand: build things that last and leave a legacy of positive change.<br> Dick’s son John Burke began working at Trek in 1984 and has been president of the company since 1997. <br> Jesse and John discuss:<br> <br> What makes Trek different from other high-end bike makers;<br> How Trek got started;<br> How John joined Trek and eventually came to lead the company;<br> Why John decided to do something to make the country better;<br> The problems-and-solutions approach that John teaches as one way to create a high-performing team;<br> How Trek makes sure it has the best people;<br> How Trek creates a positive culture, including developing its leaders; and <br> Why John decided to create a culture of health within Trek, and how they did it.<br> <br> John Burke is president of Trek Bikes. He is also the author of two books: 12 Simple Solutions to Save America and One Last Great Thing. John served as chairman of President George W. Bush’s President’s Council on Physical Fitness & Sports and is a Founding Board Member of the Bikes Belong Coalition. A native of Madison, Wisconsin, John is an avid cyclist and runner and has finished Ironman Wisconsin as well as the Boston and New York Marathons.<br> This interview originally aired in June 2017 on Jesse’s podcast <a href="https://engagingleader.com/whe31">Workforce Health Engagement</a>.<br> Resources Mentioned in This Episode<br> <br> * Website: <a href="https://www.trekbikes.com" target="_blank" rel="noopener noreferrer">https://www.trekbikes.com</a><br> * Recruiting video: <a href="https://youtu.be/QUDMYyOYkbk" target="_blank" rel="noopener noreferrer">Let Me Show You Our Bicycle Company</a><br> * Book: <a href="https://www.amazon.com/12-Simple-Solutions-Save-America/dp/1942586132" target="_blank" rel="noopener noreferrer">12 Simple Solutions to Save America </a><br> * Book: <a href="https://www.amazon.com/One-Last-Great-Thing-Father/dp/1476711658" target="_blank" rel="noopener noreferrer">One Last Great Thing</a><br> * Twitter: <a href="https://twitter.com/JBTrek08" target="_blank" rel="noopener noreferrer">@JBTrek08</a><br> * Facebook: <a href="https://www.facebook.com/12SimpleSolutions" target="_blank" rel="noopener noreferrer">/12SimpleSolutions </a><br> * Website for Great Place To Work Institute: <a href="https://www.greatplacetowork.com/" target="_blank" rel="noopener noreferrer">https://www.greatplacetowork.com/</a><br> <br> Subscription Links<br> <br> <br> <br> <a href="https://engagingleader.com/itunes" target="blank"></a><br> <a href="http://stitcher.com/listen.php?fid=27885" target="blank"></a><br> <a title="RSS" href="http://feeds.feedburner.com/EngagingLeader"></a><br> <br> <br> <a href="https://engagingleader.com/itunes" target="blank">iTunes</a><br> <a href="http://stitcher.com/listen.php?fid=27885" target="blank">Stitcher</a><br> <a title="RSS" href="http://feeds.feedburner.com/EngagingLeader">RSS</a><br> <br> <br> <br> Your Feedback<br> If you like our show, please <a href="https://engagingleader.com/itunes" target="_blank" rel="noopener noreferrer">rate us on iTunes</a>. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at <a href="mailto:jesse@engagingleader.com" target="_blank" rel="noopener noreferrer">jesse@engagingleader.com</a>, subscribe to him on <a href="https://www.facebook.com/EngagingLeader/?ref=aymt_homepage_panel" target="_blank" rel="noopener noreferrer">Facebook</a>, or follow him on <a href="http://www.twitter.com/jesselahey" target="_blank" rel="noopener noreferrer">Twitter</a>.<br> <br>
