Summary: <br> You can’t achieve your potential as a leader or an organization without practicing effective communication. <br> <br> Organizations that communicate effectively with their workforce deliver better results. According to a study by Willis Towers Watson, companies with high effectiveness in communication and change management are 3.5 times more likely to significantly outperform their less effective peers. They:<br> <br> Attract top people<br> Engage employees fully<br> Achieve a superior bottom line<br> <br> It’s NOT about transmitting information. <br> Workforce communication is listening to people and using key principles to grab attention, inspire trust, and nudge behaviors of people to deliver results that matter … all within the crazy complexities of a human organization. Learning and practicing the principles of effective communication can help you become a better leader, a more successful businessperson, and maybe even a better person overall. <br> Workforce communication is a specialized focus within corporate communication. <br> <br> Corporate communication, according to Wikipedia, involves managing and orchestrating all internal and external communications aimed at creating a favorable point of view among stakeholders on which the company depends.<br> Workforce communication, according to us, involves mostly internal stakeholders (such as employees, front-line managers, leaders, executives, board members, and their families and communities) and is aimed at engaging people, inspiring trust, and driving action to support well-being and business performance.<br> <br> Workforce communication includes all human resources topics as well as other areas related to organizational talent and performance. The areas of expertise include:<br> <br> Employer branding, recruiting, and onboarding<br> Employee engagement<br> Culture shaping (mission, vision, values, purpose, diversity, inclusion, etc.)<br> Talent management<br> Well-being<br> Compensation and benefits<br> Organizational merger, acquisition, and business transformation<br> Leadership development<br> Manager-employee communication (day-to-day coaching, etc.)<br> <br> Our company, Workforce Communication, is a team of consultants and creatives using the power of communication to help organizations make a difference in the well-being and performance of their people. We’re all about engaging people, inspiring trust, and driving action. <br> We’re fun people, we do cool work, and we deliver real results. Our services include:<br> <br> Consulting<br> Development and implementation<br> Workshops and presentations<br> Coaching<br> <br> Along with Jesse, Laurie Barnes is a co-founder of Workforce Communication. With more than 30 years in the biz, Laurie is a successful communication executive who is known for out-of-the-box thinking. She has held leadership positions at three large, global consultancies — Willis Towers Watson, Deloitte, and Mercer. In 2010, Laurie formed Maple Tree Lab, a communication boutique. At Workforce Communication, she serves as a talent leader inside the firm and a creative strategist for clients.<br> Resources Mentioned in This Episode<br> <br> Models and frameworks: <a href="http://www.workforcecommunication.com/tag/model-framework" target="_blank" rel="noopener noreferrer">workforcecommunication.com/tag/model-framework</a><br> LinkedIn: <a style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;" href="https://www.linkedin.com/in/laurieannbarnes" target="_blank" rel="noopener noreferrer">/laurieannbarnes</a><br> <br> Subscription Links<br> <br> <br> <br> <a href="https://engagingleader.com/itunes" target="blank" rel="noopener noreferrer"></a><br> <a href="http://stitcher.com/listen.php?fid=27885" target="blank" rel="noopener noreferrer"></a><br>
