![Brand Builder show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/078/249/small/brand-builder.png)
Summary: There’s one question that emerging premium CPG brands need to ask themselves: Do you want to be a unicorn... or do you want to ride the skate ramp to success? If you’re a little confused, that’s ok. This will all make much more sense once you listen to this week’s featured interview with author and CPG expert Dr. James Richardson.