Summary: We all have that nudge that says, “go this way.” But not everyone listens to it. Rachel McMichael was already running a multiple six figure business when she heard the call to pivot. Today she supports online entrepreneurs to grow their businesses through one core offer: an ongoing membership that fuses group coaching, video content and community. She cut her teeth in business, though, as a personal trainer, and also has success in direct marketing, online courses and Facebook Ads marketing. In this episode, Rachel calls the curtain on these pivots and the questions she’s asked herself to validate an idea. She walks us step by step through the roll out for her membership, how she approaches launches and customer acquisition and how she settled on her pricing. There’s one thing to grow a business, it’s an entirely other thing altogether to have the right systems to support that growth. That’s why Rachel breaks down exactly what the infrastructure looks behind the scenes and some of the things you should think about as your grow the number of people you serve. Setbacks are part and parcel of growing so we walk through how she approaches those moments where she falls short of her goals and how to use the feedback in those moments to drive your business forward. Naomi Mdudu is a speaker, business coach, and the founder of The Lifestyle Edit. She is the creator of the Thrive Mastermind, a 12-month high-level mastermind for service business owners ready to increase their income and impact with more systems and ease, less overwhelm and hustle. Join the Community For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Follow Naomi on Instagram: @thelifestyleedit Work with Naomi: Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X Learn more about the Thrive 12-Month Mastermind: http://bit.ly/2LdP1k2 TLE Resources: Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh Learn more about Rachel: Visit her website here: http://bit.ly/2QSDNWh Thanks so much for tuning into the podcast. If you enjoyed this episode and think others will love it too, please share it using the share button on this page. Subscribe To The Podcast If you would like to get automatic updates of new podcast episodes, you can subscribe on iTunes or via the podcast app on your phone. Leave Us A Review on iTunes Rates and reviews are the way we’re able to get this content in front of as many creative female entrepreneurs as possible. If you’ve received value from any of our episodes, please leave a review on iTunes.
