Summary: It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation. In this episode we learn: - make sure your brand is not positioned as a commodity - a client’s real power is hiring an alternative to you - a designer’s real power stems from self-esteem - always rely on policy, rather than feeling or inclination It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
