Armando Laurenti - CIO of Bulgari - Luxury Brand Experience in Omnichannel




CIONET show

Summary: Armando Laurenti, CIO of BVLGARI, has led the digital transformation of this innovative luxury brand. On Leadership Deep Dive he tells us about bringing digital customer experience to Chinese markets, transforming the traditional Selling Ceremony, and how the IT department at BVLGARI is managing a bi-modal operating model, combining waterfall-based backoffice systems and agile service development in the customer-facing side of business. Armando is a finalist of the European CIO Of The Year Awards. You can learn even more from his and 7 other finalists' leadership experience on 14 February at CIONEXT Register now at https://cionet.info/2R93ORo TABLE OF CONTENTS 1:45 - ECOTY - nominated transformation: Omnichannel Acceleration Program - omnichannel experience for Chinese customers 10:10 - Second transformation project: RFID in bags 13:25 - Lessons Learned: How to succeed at digital transformation 16:10 - How IT and digital are organized at Bulgari - bimodal operating model 18:45 - How are the corporate structures organised?