"Baby Yoda Is Coming to Build-A-Bear Workshop — and the Company's Stock Price Is Soaring," January 30. 2020

Summary: Baby Yoda Is Coming to Build-A-Bear Workshop — and the Company's Stock Price Is Soaring, by Michael Tedder Baby Yoda fever has taken over the Internet — and now it’s moving on to the stock market. OK, so maybe it’s not affecting the whole stock market. But the Baby Yoda pop culture phenomenon sure seems to be having a big impact on one company’s stock price.