98. The best #contentmarketing strategy for challenger sales professionals? | Challenger Customer Book #SalesTalk

Summary: According to recent research, over half of B2B buyers seek out content from the brands and industry they are interested in before making a purchase. And 47 percent view three to five pieces of content before they engage with a sales rep. 71% of B2B buyers actually start their research with a generic search, and that, on average, they do 12 searches before engaging on a specific brand’s website. In this episode, I share the key takeaway from the Challenger Customer and my thoughts on the best content marketing strategy for sales professionals. JOIN US ON SALES CULTURE LINKEDIN PAGE Connect with Joe Lemon Joe IG: www.instagram.com/joealexlemon/ Joe Linkedin: www.linkedin.com/in/joealexlemon --- Send in a voice message: https://anchor.fm/sales/message