Content Marketing: What’s Stopping You?




Brian J. Pombo Live show

Summary: <a href="http://brianjpombo.com/content-marketing-whats-stopping-you/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Content Marketing: What’s stopping you?<br> <br> <br> <br> Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to cover some of the areas of content marketing and really what is the main concept that stops most of us from doing it.<br> <br> <br> <br> I know for years and years I’ve helped other people build their own content marketing empires, help set them up in podcasting, help them set up and video marketing, help them set up basically a long-term blogging careers and so forth.<br> <br> <br> <br> One of the main issues was getting my own self there and getting to the point to where I could start doing content marketing on a regular basis.<br> <br> <br> <br> It was coming to this one conclusion and it was even a conclusion that I had thought of for years and years but never believed it completely and never really knew where that line was drawn.<br> <br> <br> <br> That is the conclusion that good enough is good enough.<br> <br> <br> <br> You know, you just need to get to a point to where you aren’t wanting everything just perfect.<br> <br> <br> <br> Like this backdrop here. I didn’t have any of this stuff set up when I first started doing videos and I slowly just kind of have put it together over time.<br> <br> <br> <br> It’s not exactly what I wanted it to be, but at least I got something to look at that’s behind me. Before I just started, I just grabbed my phone. I don’t have a wonderful camera or anything. I don’t even have the best internet connection for a live video like this.<br> <br> <br> <br> But I do it anyways because it good enough is good enough.<br> <br> <br> <br> It’s more important that I start putting things out there and do it on a regular basis versus waiting. because when you wait, nothing happens.<br> <br> <br> <br> When no content gets out, nothing occurs for you.<br> <br> <br> <br> Unless you have a reputation that you’re trying to save, then trying to keep your reputation or it’s even created, doesn’t matter much.<br> <br> <br> <br> Getting your business out there and in the public eye and having people talk about it or at least having yourself talk about it or make reference to it in your content marketing is what matters most.<br> <br> <br> <br> It’s a quantity over quality, especially in the early days, don’t worry about having everything perfect.<br> <br> <br> <br> Gary Vaynerchuk talks about this a lot. Just getting a lot of stuff out there on an ongoing basis is what matters most right now in terms of actually trying to gain some form of attention.<br> <br> <br> <br> So for example, I had sent out a message, I’d seen a quote earlier today, and I’m going to talk about that quote tomorrow, but you can go and find it over at BrianJPombo.com’s Facebook page.<br> <br> <br> <br> I saw this quote that had been put out by a Rick Cesari.<br> <br> <br> <br> Rick Cesari wrote this book. I spoken about this before, By Now. It’s an awesome book all about television, direct marketing.<br> <br> <br> <br> He talks all about very specific stories in the lessons that he learned by working with, he was one of the ones in charge of setting up the George Foreman Grill in an infomercial. And Oxyclean and Sonicare and all these other famous things that the only reason why they’re famous is because he understood the process of how to go about building that.<br> <br> <br> <br> Anyways, he had put a quote out and I shared this quote and when I shared this quote, I had some other people looking at it and enjoying it,