![Heartful: living a wildly creative life show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/092/453/small/heartful-living-a-wildly-creative-life.jpg)
Summary: When we buy something, create something, or want to create something what we really want is transformation. In this episode: -how the purchases we make are actually our desired transformations -how to sell your transformative experience to your clients without overdoing it -committing to creating transformative experiences (not transactional ones) and the difference between the two -creating your dream client to shape the transformative product you're offering