How to Build a Brand That Stands for Something More, with Minna Founder Ryan Fortwendel




Brand Builder show

Summary: From day one, Ryan Fortwendel wanted Minna sparkling tea to stand for something more.  It’s evident in the name itself. The word Minna means “everyone,” and Ryan has spent the last few years creating a brand experience that lives up to this idea.  It’s why he focuses so much on inclusivity and sustainability initiatives, and why he made philanthropic partnerships core to the brand's DNA.