Summary: <br> The million-dollar question is this: how do I get people to join my email list?<br> <br> <br> <br> I recently interviewed <a href="https://ichoosemybestlife.com/about-us/saundra-dalton-smith/">Saundra Dalton-Smith</a> who shared one extremely effective strategy. Saundra is a physician and author of <a href="https://amzn.to/2v3MAfF">Sacred Rest: Recover Your Life, Renew Your Energy, and Restore Your Sanity</a> (affiliate link). <br> <br> <br> <br> Saundra grew her email list from 2,000 to more than 25,000 subscribers. <br> <br> <br> <br> How? <br> <br> <br> <br> She created a quiz for people to take at <a href="https://ichoosemybestlife.com/quiz/rest-quiz-test/">RestQuiz.com</a>. <br> <br> <br> <br> In our interview, Dr. Saunda Dalton-Smith shared how she did it and how you can too.<br> <br> <br> <br> The Story Behind RestQuiz.com<br> <br> <br> <br> Dr. Saunda Dalton-Smith: I wanted a way for people to be able to determine which of the seven types of rest they were deficient in. I wanted them to do the same self-analysis I walk my patients through in my office. A quiz seemed to be the quickest way to do that. Plus, it was automated. <br> <br> <br> <br> There are many different quiz platforms out there, but I happened upon a WordPress plugin called <a href="https://quizandsurveymaster.com/">Quiz and Survey Master</a> that worked with my blog. It was simple to use, so I jumped on it to figure it out and see what would happen.<br> <br> <br> <br> Thomas Umstattd Jr.: Did the questions for the quiz come from questions you ask in your practice? Or from somewhere else?<br> <br> <br> <br> Saundra: They came from actual questions I ask<br> in my practice as an internal medicine physician. Typically, a patient<br> comes in saying they’re tired. They suspect something’s wrong with their<br> thyroid or adrenal glands, and they want me to help me figure out what’s wrong.<br> <br> <br> <br> <br> I was spending a lot of time trying to determine why people are<br> so tired all the time. Some of them were getting more than adequate sleep, so I<br> knew it wasn’t the number of hours they were sleeping.<br> <br> <br> <br> In my research, I discovered there are seven types of rest. People might not be deficient in physical rest, but they may have a deficiency of rest in another area. After I explained this to my patients, the question became, “How do I know which one I’m deficient in?”<br> <br> <br> <br> The quiz questions came from thinking about each of the types of rest and how someone would feel if they were deficient in that area. The quiz allows people to grade themselves on where they’re at. I don’t ask “Are you deficient in physical rest?” I ask questions related to someone’s physical symptoms. I’ll ask if they have experienced increased neck and back pain or whether they’ve had more headaches or infections than their coworkers. <br> <br> <br> <br> Some patients will report a chronic sinus infection, but nobody<br> else in the office or family seems to be getting it. I ask the questions and<br> let people rate how well certain symptoms apply to them. The plugin scores their<br> responses and reveals a deficiency in physical, mental, social, sensory, spiritual,<br> emotional, or creative rest. At the end of the quiz, the person has a<br> relatively accurate assessment of where they need more rest.<br> <br> <br> <br> Thomas: I can verify the results. I took the quiz right before this interview, and I scored the lowest in physical rest. Since we have a newborn at home, that makes perfect sense. Your quiz did a good job teasing that out. <br> <br> <br> <br> How To Create A Quiz Readers Want to Take<br> <br> <br> <br> Thomas: The principle here is that you focused on the felt symptoms of your reader when you compiled the questions.
