Summary: Isaac Reyes talks about his approach to data visualization. We dive into the science behind it, the psychology, and the needs in businesses for proper and informed data storytelling. • Catching up with Isaac [6:37] • StoryIQ's office in Manila [10:04] • What is data storytelling? [12:29] • The keys to data storytelling [15:47] • Second key to data storytelling [18:36] • Third key to data storytelling [21:35] • Elementary Perceptual Tasks Scale [24:10] • Gestalt principles [38:56] • How does StoryIQ teach this? [48:35] • Fourth key to data storytelling [49:20] Additional materials: www.superdatascience.com/329
