Summary: <a href="http://brianjpombo.com/is-it-who-you-know-or-who-knows-you/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Is it who you know or who knows you?<br> <br> <br> <br> Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to discuss the ongoing, meme that’s kind of out there within the business community. I’ve heard it discussed more and more often ever since Grant Cardone came out and said, it’s not about who you know, it’s who knows you.<br> <br> <br> <br> What do you think about that?<br> <br> <br> <br> Do you think that’s true?<br> <br> <br> <br> I think it’s a huge piece that is always forgotten is that who knows you is very important to how big you can get and how large your ability to network and your ability to grow with your business comes down to how many people know about your business, know about your products, your services, what have you.<br> <br> <br> <br> But I think it’s both. I think it takes both.<br> <br> <br> <br> I think it is about who you know, especially initially because no one’s going to know you initially.<br> <br> <br> <br> It’s about who you know. And then eventually it’s about who knows you. I think those are two major elements that have to come together though you can’t have just one or the other. Otherwise there’s only going to be so large you can grow as a business, as a person that’s looking to create influence or have influence out in the community or the Earth’s community at large.<br> <br> <br> <br> If you’re looking to get out there and really change things and really make a huge difference and make an impact, dent the universe as they say, then it does come down to who you know and who knows you.<br> <br> <br> <br> In other words, relationships.<br> <br> <br> <br> So I’ve talked before about the three pillars that make up a lot of the philosophy that I help train people on.<br> <br> <br> <br> One of them is relationship reliant.<br> <br> <br> <br> You need to be relationship reliant. You need to realize that all business is a relationship. Whether they know who you are or not, your customers have a relationship with your product and service.<br> <br> <br> <br> If there’s a human behind that product or service, even just the likeness of a person, even if it’s someone that doesn’t, isn’t even walking around anymore like Colonel Sanders. If there’s someone there, if there’s an idea of a person there, they’re going to relate with it more and therefore relate with the brand more.<br> <br> <br> <br> This has been proven over and over through time that people buy from people and people buy from people they trust. We’ve talked about that a lot.<br> <br> <br> <br> So how do you build that back into your business?<br> <br> <br> <br> Where do you go from there?<br> <br> <br> <br> Well, sit back and look at the largest growth patterns that you’ve had in your business.<br> <br> <br> <br> If you’re new at business, this is a great lesson to understand. Look at other businesses.<br> <br> <br> <br> Read biographies from people that have done well in business or done well at any form of influence on the planet. It doesn’t matter if they’re a politician or a religious figure. It all comes down to relationships and being able to leverage one relationship to the next.<br> <br> <br> <br> I was having a discussion today with my podcast producer, Sean E. Douglas, who also is a producer here for our video series. He was saying, if you look at all the different businesses that we have worked in through the years, the one thing is true is you bounce from relationship to relationship,
