Summary: <a href="http://brianjpombo.com/is-physical-print-dead/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Is physical print dead?<br> <br> <br> <br> Hi, I’m Brian Pombo wcome back to Brian J. Pombo Live. Tonight, coming to you live from Tracy, California.<br> <br> <br> <br> I’m here hanging out at my dad’s house and I came across this, not sure if you can see that, it says Play Together.<br> <br> <br> <br> This is an Amazon.com paper catalog.<br> <br> <br> <br> If print is dead then what is this?<br> <br> <br> <br> We’ll get to that in a second. Hey, if you think about this whole concept and this debate that goes on about whether print is dying or not, physical print specifically.<br> <br> <br> <br> Then you just have to look at just this last season and….Hey Joe, I could see Joe’s watching tonight, just this last season. All the books, that some place like Amazon.com physical books, physical books that people purchase that they get delivered to their home.<br> <br> <br> <br> So I’ve got, this is my Kindle Fire, right? Kindle Fire. I can read just about any book that’s out there nowadays. You can get one of them, you can get beamed over to this, this is hooked up online. Simple little thing. I bought this for, I believe it was on sale for 30 bucks at the time. Right now you can get the same one on Amazon, 50 bucks when it’s not on sale.<br> <br> <br> <br> You can get just about any book out there, download it onto here. You could read it anywhere on the size, font level, everything else that you want. You can, if I get tired of reading it, I could just turn the reader on and it will audibly read it to me out loud. I can highlight, do everything I want in it. Just about every version is cheaper than the physical version that’s out there.<br> <br> <br> <br> So why hasn’t this completely taken off?<br> <br> <br> <br> Why isn’t everybody doing all of their reading on their phones or on their tablets, on their computers?<br> <br> <br> <br> It’s because physical print isn’t dead.<br> <br> <br> <br> It’s because people still appreciate having some paper in their hands. They still appreciate being able to flip through something now. Maybe that’ll change in the future. Right now it hasn’t changed that yet. Yes. Things like this make competition.<br> <br> <br> <br> Whereas physical print didn’t have competition before, but it doesn’t change things in the sense that physical print just dies. Just rolls over. No, it just has competition now.<br> <br> <br> <br> So let’s look at this.<br> <br> <br> <br> This is a catalog, a toy catalog from Amazon.com. Okay. And my kid loves this. My oldest kid Tyler just loves to flip through. When I was a kid, my grandmother would give us the JC Penney’s Christmas catalog, which had all the toys in it. We’d flip to the section with the toys and she said, circle the things that you want for Christmas. That was like the greatest thing in the world. We’d sit there and we’d look into it and we look at all these toys and it’s got a lot more physical, you know, here it is, the ooze in saliva and stuff and you got kids playing with it.<br> <br> <br> <br> I don’t know if you could see that there. Sorry. It’s reverse on my side. So it’s kinda tough to tell what you could see, what I could say.<br> <br> <br> <br> But there’s something more dynamic about having it on paper and being able to flip back and forth easily instead of just flat on a screen. It’s still flat, but it’s flat in a different way.<br> <br> <br> <br> It’s a strange thing, this physical phenomena, these things still work.
