Summary: Jeffrey Gitomer is the all-time, best-selling author of sales books; better even than Dale Carnegie, Zig Ziglar, and Napoleon Hill. Gitomer’s “Little Red Book of Selling” is a classic, not only for dedicated salespeople, but for anyone seeking to sell a product, service, idea, or even to market themselves. This is a replay of Dean Rotbart's 2006 interview with Gitomer, featured on 870 KRLA Radio in Los Angeles.
