Never Assume What Is “Success”

Summary: <a href="http://brianjpombo.com/never-assume-what-is-success/"></a> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a> Never assume What is “Success.” Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live every day today from Grants Pass, Oregon. I apologize for the last few episodes we’ve had been having technical difficulties broadcasting out and have some little glitches. We’re trying to work it out. Hopefully everything works out better today. And I want to talk about assuming and what it does, especially when it happens to do with marketing. So I’m going to give you a concept, a very specific concept, and then bring it out to a very broad principle. What we’re going to cover goes straight into some tactical things here. I got this postcard, larger postcard in the mail. Merry Christmas from one of the local churches. I’ve never been to this church. I don’t know anything about them. This is a River Valley Church that meets at Lincoln Savage Middle School over on New Hope Road, and says, Christmas Eve in Murphy. Now, oftentimes people will show me a piece like this. Sometimes, in fact, one of the most common things I could ask for is my opinion on the usefulness of a particular political mailer, which is a little bit more, but in terms of what they’re trying to achieve. I like this version because it’s like, what was the point of this mailer? And you should never assume you know what their concept of success is based on what they wanted to do with it is how I would grade this. I wouldn’t just grade it on a very basic sense of marketing because I can use a million different things that I would improve or not improve on. But it all depends on what you’re wanting the end user to do what you’re expected to get out of it. Now perhaps them sending this out to everybody. This was at every door. Yeah. This wasn’t every door a piece of direct mail. So that means it gets sent out. It’s blanketed out there. It isn’t specifically sent to any one person. There’s not even an address name on it. It doesn’t even say, the current occupant or anything of that sort. It’s just a local postal customer. So with that, when you’re buying a piece of mail like this and oftentimes you’ll see this with a postcards, you see a piece of mail that gets sent to everybody. This is something they call, every door direct mail. It’s done by the post office has been for a number of years now. And it’s an inexpensive way to be able to just blanket something out if you’re trying to get within a specific radius. So you can just hit the postal routes and so forth that you’re looking to get. Not just the zip code, but down to the postal routes. So it’s a pretty, pretty interesting, that’s an interesting tactic if you’re understanding anything about direct mail. But the other thing is, as it says, Merry Christmas from your neighbors at River Valley Church Murphy. So they’re giving you a little bit of a feel good on one side. On the other side it says, please join us for our second annual Christmas. Even Murphy’s not far from here. We’re in Grant’s Pass technically, but Murphy’s right down the road,

Never Assume What Is “Success”

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